Altoids® Smalls®

Core Mission:

  • Drive product trial among target audience - business travelers.
  • Increase product association with travel and portability

Strategy:

Altoids® Smalls® engaged United Media to increase awareness of their brand and product attributes. United Media used its understanding of the Travel Landscape to craft an integrated campaign that reached the target audience.
Results:
  • Total impressions exceeded 21 million
  • Advertising awareness doubled
  • Purchase intent increased by more than 10 percentage points
Altoids Smalls

Pre-travel

Pre-travel
  • united.com "My Itineraries"
  • Target tech savy travelers
  • 4.1m Impressions

At Airport

At Airport
  • Gate Information Displays
  • Catch frequent flyers monitoring their upgrade status
  • 4.5m Impressions

On Board

On-board
  • In-flight video
  • Cements engagement prior to sampling
  • 8.3m Impressions

On Board

On-board
  • Sampling
  • Full-size product demonstrates portability
  • 400k Impressions
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  • Pre-Travel
  • At Airport
  • In Club
  • Onboard
  • Post Travel
  • Start communicating with consumers before their flight with united.com and pre-travel e-mails.
  • Continue messaging as customers arrive at the airport in the check-in lobby and at the gate holdrooms.
  • Take advantage of the United Clubs relaxing environment to engage with our premium customer segment.
  • Communicate all the details of your product when customers have time to focus as they are relaxing during their flight.
  • Keep messaging after the flight as customers reach baggage claim to retrieve their checked luggage.