Chase Mileage Plus Visa

Core Mission:

  • Acquire new card members.
  • Drive awarness of benefits and insprite card usage with aspirational messaging.

Strategy:

Successfully engage Chase’s target audience by carefully placing campaign messages at key points in the Travel Lifecycle. Messaging is selectively repeated with unique and noteworthy creative that drives new levels of engagement.
Results:
  • Chase achieved 90% brand awareness levels during the integrated campaign.
  • Awareness of advertising increased almost 25 percentage points after the start of the tray table campaign.
  • Likelihood to apply for the product increased 3.4 points during the campaign.
Chase

At Airport

At Airport
  • Gate Information Displays
  • Engages frequent fliers monitoring GIDs for their upgrade status and flight details
  • 9M Impressions

On Board

On-board
  • Tray Table Graphics
  • Increase brand awareness through engaging and aesthetically pleasing imagery
  • 1.3M Impressions

On Board

On-board
  • In Flight Video
  • Opportunity to highlight product benefits to captive audience
  • 10.8M Impressions
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  • Pre-Travel
  • At Airport
  • In Club
  • Onboard
  • Post Travel
  • Start communicating with consumers before their flight with united.com and pre-travel e-mails.
  • Continue messaging as customers arrive at the airport in the check-in lobby and at the gate holdrooms.
  • Take advantage of the United Clubs relaxing environment to engage with our premium customer segment.
  • Communicate all the details of your product when customers have time to focus as they are relaxing during their flight.
  • Keep messaging after the flight as customers reach baggage claim to retrieve their checked luggage.