Chase MileagePlus Explorer

Core Mission:

  • Drive awareness of the new Mileage Plus Explorer Card.
  • Associate the benefits with the travel lifecycle.

Strategy:

Utilize highly visible placements and the scale of the United network to raise awareness of the new card. Additionally, align the selected placements with the benefits that the card offers so target customers are more engaged with the potential value the product creates.
Results:
  • The campaign is presently in-market. Campaign performance pending.
Chase

At Airport

At Airport
  • Gate Information Displays
  • Catch frequent fliers monitoring their upgrade status
  • 24M Impressions

On Board

Post Travel
  • Baggage Information Displays
  • Opportunity to highlight product benefit at a time when relevant
  • 1M Impressions
Collapse
  • Pre-Travel
  • At Airport
  • In Club
  • Onboard
  • Post Travel
  • Start communicating with consumers before their flight with united.com and pre-travel e-mails.
  • Continue messaging as customers arrive at the airport in the check-in lobby and at the gate holdrooms.
  • Take advantage of the United Clubs relaxing environment to engage with our premium customer segment.
  • Communicate all the details of your product when customers have time to focus as they are relaxing during their flight.
  • Keep messaging after the flight as customers reach baggage claim to retrieve their checked luggage.